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About us

Creating a healthier, more attractive way to hydrate.

Our journey

Our 5 founders (Tim, Lena, Simon, Fabian, and Jannis) turn a bachelor thesis into a company called air up®. 


The first air up® bottles and 5 flavours were born and introduced to the German market – they sold out! 80k starter sets were gone in just 6 weeks! 


The Corona pandemic hit, transforming us into a remote-first company. Meanwhile, our journey took us to new markets as we started selling in Austria, Belgium, Netherlands, and France.


We entered the Swiss, Italian and UK markets. We also turned profitable just two years after selling our first bottle! 


The United States and Sweden experience their first taste of air up® as we launch in the US and SE markets. Our steel bottle launches, we host a summer party at villa flora with special guest Anja Blacha (the youngest German to climb all Seven Summits), AND we win the EY Entrepreneur of the Year 2022 Germany award in the category Junge Unternehmen. 


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Learn more about air up®

As it stands, air up® consists of more than 300 air uppies from more than 40 nationalities! More than 2M customers are experiencing scent-based taste across 15 different flavours available, with hundreds of colourful ways to individualize your bottle! 

In order to produce our products closer to home, we’re extremely proud of opening a pod production facility in Turkey, and two new warehouses in France and the UK – all in Q4 2021.

And this is just the start… 🚀 

More info

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