About us
Creating a healthier, more attractive way to hydrate.
Our journey
Our 5 founders (Tim, Lena, Simon, Fabian, and Jannis) turn a bachelor thesis into a company called air up®.
The first air up® bottles and 5 flavours were born and introduced to the German market – they sold out! 80k starter sets were gone in just 6 weeks!
The Corona pandemic hit, transforming us into a remote-first company. Meanwhile, our journey took us to new markets as we started selling in Austria, Belgium, Netherlands, and France.
We entered the Swiss, Italian and UK markets. In order to bring our products closer to where our customers are (and therefore reduce shipping distances) we opened two new warehouses in France and the UK.
The United States and Sweden experience their first taste of air up® as we launch in the US and SE markets. Our steel bottle launches, we host a summer party at villa flora with special guest Anja Blacha (the youngest German to climb all Seven Summits), AND we win the EY Entrepreneur of the Year 2022 Germany award in the category Junge Unternehmen.
Since 2023, we have been producing all our Tritan bottles in Austria and have opened a new pod production facility in the Netherlands. We also launched our new Gen 2 bottle, which is made from 50 percent certified recycled materials and features a new, ActiveOn mouthpiece.
With our recent market launch in Spain, our products are now available in 14 European countries and the USA. We are constantly updating our product portfolio, introducing new bottle colors and pod flavors.
Learn more about air up®
Currently, around 300 air uppies from over 40 countries are employed at air up®. More than two million customers enjoy scent-based flavor in a wide variety of options. And with the multitude of ways to customize their own bottle, everyone can do so in the style they love.
And this is just the start… 🚀